But the best is getting people to believe what you want them to believe, and if people really fundamentally believe what you want them to believe, they will walk through walls. They will do anything. People certainly know what to think at Red Hat. We also believe in our open, transparent culture, and so everybody knows why we’re doing what we’re doing. So they will go around obstacles because they’ve bought in.
— Red Hat CEO Jim Whitehurst in NYT.