How to Write a Malcolm Gladwell Book

6) Go through all your chicken soup stories and put a reference to “Zap” at the beginning and end.

For example, let’s say we’re talking about Jeff Bezos. Simply start the section with “Jeff Bezos was headed for a life of run-of-the-mill middle class success. Then he was Zapped.” Then, at the end, say “Bezos wasn’t just clever. He was Zapped.”

Now your chicken soup stories are magically transmuted from anecdotes to data. Colloquially, they are said to be “Gladwelled.”

How to Write a Malcolm Gladwell Book | The Weinerworks.