Treat your baby like a startup.

Launching at South by Southwest is a daring move, but one worth considering. Remember, Twitter and Foursquare both got their starts at the Austin-based tech festival. Launching on-stage at SXSW is risky but the media potential is enormous. Things to remember: Push! We followed this advice. [via NPR.]

Pet Insurance: Notable Exclusions

Any claimed loss as a result of: Earthquake; Invasion, war or civil war, insurrection, rebellion, revolution, military or Usurped; power or by operation of armed forces while engaged in hostilities, whether war be declared or not; Any nuclear incident or radioactive contamination; Viral epidemic, viral pandemic; [via 24 Pet Watch.]